There are two things a website navigation can do. One, it can let potential clients read over a website with less difficulty. Or two, it forces potential clients to close the website because they get frustrated with it due to bad user interface.
A developer can easily get carried away trying to create the latest designs, colourful features, interesting typefaces and all that, but in reality, a direct and natural navigation provides a client the best user-friendly experience.
As a developer, it is important to always make a website “grandma-friendly”. Make sure that after the creation of the website, a grandma could easily be able to navigate through the website and understand the message you’re trying to pass.
Does your firm already have a brand logo? Do you use the logo in sending out brochures, invoices, etc.? Then, it should be inserted into your website.
Why? You’re a startup and you want your firm to grow ever bigger. The first thing you should think about is credibility. And, one of the factors responsible in creating that is consistency. So that both new and existing clients should easily be able to recognize your brand among your competition in marketing materials, posters, and of course, your website design.
Consistency, a major factor in Visual Branding:
Research tells us that, when visual components of a particular brand do not have a brand identity to show that it belongs to one firm, it can make both new and existing clients confused and uncomfortable, which in turn makes them have a negative impact on your firm.
SEO and User Experience
Search Engine Optimization (SEO) is the process of increasing the quantity and quality of a website’s traffic by increasing the visibility of that website. And, the feedback gotten from clients after visiting your website shouldn’t be taken lightly. This fact alone can decide if your website would rank higher in Google or not.
One of the feedback Google receives, without the visitor actually writing one, is the experience each visitor gets from your website. A good experience would reduce the bounce rates gotten from the website, whereas a bad experience would do the opposite.
Most people visit a website for a particular purpose. And hence, the call to action button should not be placed at the bottom of the website only, but rather it should be placed at the upper part of the page. This is because most people tend to get frustrated with your site and leave.
When this happens, it increases your website bounce rate and tells the search engine (mainly Google) that your website doesn’t serve its purpose, which might even reduce the website’s ratings.
Ideally, a website page contains both the written content and the visual content (visual content includes pictures or videos). These two work together in communicating one’s message to the clients, as well as stating a call to action.
There are three main things you should take note of in building up content. One, in creating the written content, it should be clear, concise, and easy to read and assimilate. The action of business writing is to write in an active voice – short and straight to the point.
Two, cluttering up a page with images one after the other would not make it any easier to understand. Instead, use visual content as little as possible, but in the most important areas like in the beginning of a new sub topic.
Lastly, insert negative spaces in between images and text. This allows readers rest their eyes and process the previous information before moving on to the next paragraph.
Overall, the visual representation of a website is all about building trust with potential clients. If a website looks outdated, it can give out the aura that the company provides outdated services. And, if a web design looks jammed, disproportionate, or of poor quality, it fills clients with doubt and mistrust.
Hence, a good web developer is someone who understands your company’s objectives and is more interested in giving your clients the best user-friendly experience that builds trust and relationships, rather than a beautiful, but difficult to navigate website.
Getting yourself a good developer is key to building trust with your clients, as it all comes down to your website – since it is a great opportunity for attracting potential clients, building credibility and converting leads.